In the Atlanta Business Chronicle:
The Coca-Cola Co. will add a new selection of flavors to its fountain machines at McDonald’s Corp.’s 14,000 restaurants in the United States. Beginning this year, the core fountain line-up will include Coca-Cola, Diet Coke, Sprite, and Hi-C Orange. Coca-Cola’s Dasani will remain a national core bottle beverage and now Powerade Mountain Blast and vitaminwater XXX, will be made available as regional bottle options. Plus, Coca-Cola brands such as Powerade, Sprite Zero, Fanta Grape, Fanta Strawberry, Caffeine Free Diet Coke, Barq’s Root Beer, Minute Maid Lemonade and Minute Maid Lemonade Light, will be available as regional fountain options at McDonald’s restaurants. Coke Zero will also be offered in a number of restaurants as part of McDonald’s ongoing beverage development. Atlanta-based Coca-Cola (NYSE: KO) has a 54-year relationship with the fast food chain.
Expanding the options of the drinks that are offered at Mcdonalds is a great way for Coca-Cola to get more products out there to the open. Also it gives the consumers more options when they eat out. I personally drink caffeine free diet coke however the majority of places only offer diet coke. I will be much happier to go eat at a place that offers the drink I prefer to drink with my meal.
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