In an article in the Atlanta Business Chronicle:
The Coca-Cola Co. and the Atlanta Braves plan to boost recycling efforts at Turner Field this season. Braves game day staff on opening day, April 10, will sport shirts made from recycled PET plastic bottles. Parking attendants, security staff, ushers, game entertainment staff, ticket takers and guest relations personnel will all wear the shirts, which contain yarn made from five recycled plastic bottles. The Coca-Cola Recycling Educational Vehicle will be in front of Turner Field on opening day, educating and entertaining fans with contests, videos, music and prizes. An in-game baseball trivia contest sponsored by Coca-Cola Recycling will give fans an opportunity to win a Braves prize pack including items made from recycled plastic bottles. Throughout the season, Braves fans can recycle their plastic bottles in more than 250 branded recycling bins and barrels placed around Turner Field as part of the recycling and education program supported by Coca-Cola Recycling LLC. Coca-Cola Recycling is a subsidiary of Atlanta-based Coca-Cola Enterprises Inc. (NYSE: CCE).
This is very important for both Coca-Cola and the Atlanta Braves. Coca-Cola is one of the biggest sponsors of the Atlanta Braves along with Delta Airlines. With this partnership Coca-Cola can make a bigger impact on the environment. Some people believe that these steps are not really going to help the environment. However I believe that every little bit helps. Also this shows to the consumers that Coca-Cola along with its partners can help by improving the environment. By increasing the awareness of recycling and the benefits it will also show their consumers they truly care.
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