In an article on outsourced-logistics.com:
Coca-Cola Enterprises, the world’s largest manufacturer of Coke products has ordered 185 diesel-electric and hybrid trucks from Kenworth Truck Company.
Kenworth Truck Company’s largest-ever order for diesel-electric and hybrid trucks includes 150 Kenworth T370 diesel-electric tractors and 35 T370 hybrid trucks. All of which are expected to be on the road in 2009 as part of the Coca-Cola Enterprises fleet. The Kenworth T370 tractors are rated at 55,000 pounds Gross Combination Weight (GCW) and are, according to Kenworth, the largest hybrid delivery truck on the road in North America. Coca-Cola Enterprises uses tractors as its standard bulk delivery truck for large deliveries, and plans to deploy the Kenworth hybrid tractors to Atlanta, Boston, Chicago, Dallas, Denver, Detroit, Houston, Los Angeles, Miami, Montreal, New Orleans, New York, Portland (OR), San Antonio, San Francisco, Seattle, Tampa, Toronto, Vancouver, and Washington, DC. The Kenworth T370 hybrid trucks (rated at 33,000 pounds Gross Vehicle Weight) will be deployed to Albuquerque, Boston, Cincinnati, Columbus (OH), Jacksonville (FL), Knoxville, Las Vegas, Missoula, New Orleans, and Seattle. They join 120 Kenworth 12-bay hybrid delivery trucks already in the Coca-Cola Enterprises fleet. Coca-Cola Enterprises has achieved increased fuel efficiency and decreased emissions on its original order of 120 Kenworth T370 hybrid beverage delivery trucks deployed throughout the US and Canada last year. “The Kenworth hybrids are performing well, with a more than 30% improvement in both fuel efficiency and greenhouse gas emissions, compared to standard beverage delivery trucks,” said Gary Kapusta, the company’s vice president of indirect procurement.
This is one more step that Coca-Cola is making towards a green corporation. Coca-Cola views the opinions of its consumers very highly. In today’s world consumers want companies they buy from to be green. Also in addition to thinking of their consumers they also are lowering their impact on the environment. They are doing this by lowering theur greenhouse gas emissions and also improving their fuel efficiency. I think that this is a very good move for Coca-Cola. With the governments proposed laws on lowering greenhouse gas emissions this is a good preemptive move for Coca-Cola. I think this is only the beginning on what Coca-Cola can do to improve their mark on the environment.
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